Notice: Only variables should be passed by reference in /var/www/wp-content/themes/riccardofala/option-tree/ot-loader.php on line 307
About Riccardo Fala |

About me


Crafting compelling user experiences (UX) and intuitive user interfaces (UI) is my passion. My primary focus is on delivering interactions that captivate users, making their journey enjoyable and effortless.

My approach revolves around simplicity, usability and fun. I believe that by keeping designs clean and straightforward, users can seamlessly navigate through interfaces, accomplishing tasks with ease. Incorporating elements of playfulness adds an extra layer of engagement, making the experience memorable and enjoyable.

Constantly considering the needs and preferences of end users is at the core of my design philosophy. By empathising with their perspectives, I strive to anticipate their requirements and deliver solutions that exceed their expectations.

My goal is to blend functionality with latest technologies, ensuring that every interaction leaves a positive impression on the user.


I’m originally from Italy but have been living in London for quite some time. With over 20 years of experience in design, I’ve got my hands in everything from UX and UI to strategic design, illustrations, and hand-coding web development. I’m all about creating digital experiences that really hit home with your customers.

I love diving into the world of design and interaction, staying up to date with web standards and getting excited about new tech trends and platforms.

List of services:

  • Wire-framing and prototyping
  • User-centered design
  • User experience design
  • Front-end and back-end development
  • CMS configuration and implementation, Drupal & WordPress
  • Website accessibility
  • Interaction design
  • Brand and identity design
  • Typographic design