Availability

Riccardo FalaUI/UX design · London

Independent UI/UX designer, bringing websites and digital experiences to life through design and interaction.

Scroll to untangle000%

(01)

Selected work

Selected projects. Each one made clear.

Selected projects. Each one made clear.

Selected projects. Each one made clear.

Boehringer Ingelheim Dermatology clinical program overview screen with three disease areas - Riccardo Fala
Fig. 01 / 04Open case →
01

Boehringer Ingelheim

Clinical trial navigation across three disease areas

Pharma
Mavenclad HCP homepage designed for Merck on a tablet - Riccardo Fala
Fig. 01 / 08Open case →
02

Merck

Shared website system for HCPs and patients

Pharma
Hackney Tennis Stringer website on a desktop screen
Fig. 01 / 10Open case →
03

Hackney Tennis Stringer

Live booking service, up to 10 bookings a week

Own business
Visitor using an Incyte interactive touchscreen at a medical congress booth - Riccardo Fala
Fig. 01 / 07Open case →
04

Incyte

Touchscreen booths for medical congresses

Healthcare
Mark Cocksedge photography website on a laptop
Fig. 01 / 10Open case →
05

Mark Cocksedge

Photography portfolio website

Photography
Negotiation Workspace design on a tablet
Fig. 01 / 07Open case →
06

Negotiation Workspace

AI procurement concept, self-initiated

AI concept
Explore the Evidence section of The Clean Breathing Institute on a tablet - Riccardo Fala
Fig. 01 / 05Open case →
07

Haleon – The Clean Breathing Institute

Respiratory health platform and reusable UI system

Healthcare
Uber payment journey map presented to Barclaycard stakeholders - Riccardo Fala
Fig. 01 / 06Open case →
08

Barclays & Barclaycard

Payment journey mapping for enterprise clients

Fintech
RF Studio Framer components on a desktop screen
Fig. 01 / 10Open case →
09

Framer Components

Reusable Framer components, marketplace

Own product
GSK
Fig. 01 / 06Open case →
10

GSK

Interactive congress booths, ASCO 2025

Healthcare
Lexis Advance search results for legal professionals on a laptop - Riccardo Fala
Fig. 01 / 06Open case →
11

LexisNexis

Search UX and content patterns for legal research

Legal
James Dawe portfolio website on a laptop
Fig. 01 / 01Open case →
12

James Dawe - WIP

Portfolio website

Web design

(02)

About

I design products by simplifying complex systems and turning them into clear, usable experiences.

Spec

Riccardo Fala

I map the system before I design the screen: the flows, the content, the rules, the people behind it. Then I build components, not one-off pages, and stay close to the developers who ship them.

Based

Based

London, United Kingdom

Discipline

Discipline

UI/UX design, design systems, service design

Sectors

Sectors

Fintech, pharma, healthcare, legal, AI

Now

Now

Senior UI/UX Designer, pharma and health

Also

Also

RF Studio on the Framer Marketplace

Tools

Tools

Figma, Framer, Sketch, HTML/CSS, AI-assisted React

Contact

Contact

Availability →

(02.1)

How I work

01 / 04Map

System before screen

Map the journeys, content and constraints first. The interface comes out of the structure.

Journey mapsContent modelsRules
02 / 04Order

Structure before style

Hierarchy, order and naming decide whether people get lost. Visual craft makes it feel right.

HierarchyIANaming
03 / 04Repeat

Components, not pages

Solve a pattern once, make it flexible, use it everywhere. Teams keep it consistent.

VariantsTokensLibraries
04 / 04Ship

Close to the build

Real content in wireframes, dev-ready files, and I ship my own products too.

Dev modeFramerReact

(02.2)

Experience

5

5

sectors, one habit: make the complex clear

  1. 2024 —Product strategy/Brand/Framer build/Booking & SEOOwn products
  2. 2021 —Design systems/Regulated content/HCP & patient journeys/Touch-screen kiosksPharma · Health
  3. 2020–21Design leadership/Learning platform/Accessibility/Content designHealth
  4. 2017–19Service design/B2B payment journeys/Stakeholder workshopsFintech
  5. 2013–16Information architecture/Search UX/Prototyping/ResearchLegal
  6. 2007–13UI design/Editorial web/HTML & CSSMedia
(03) RF Studio

Websites and Framer components.

My studio side. I design and build Framer websites, and sell the components I make along the way.

11 listings, 115 followers on Framer

01 — Websites

Framer sites, designed and built.

From first sketch to live site: design, CMS, SEO and launch, all by one person. A recent one: photographer Mark Cocksedge.

markcocksedge.co.uk ↗
Mark Cocksedge ↗Client site
02 — Components

Ready-made parts for your site.

Lightboxes, case-study modals, download cards and video players. Built for real projects, then packaged so anyone can drop them in.

Collage Spread ↗Free
03 — Media

Players that feel native.

Video previews with custom controls and a progress bar in your brand colour, set up from Framer’s panel.

Video Preview ↗$9
04 — Built properly

Real controls, clean code.

Property controls, CMS support and responsive layouts. Every component runs on a live site before it goes on sale.

Lightbox Pro ↗$5
Next

Need a website, or just the parts?

RF Studio

(04)

Contact

Got a complicated product? Good.

Got a complicated product? Good.

Got a complicated product? Good.

01 / 04Press Enter ↵

Add your name to continue.

● Availability ↗

LinkedIn ↗

Framer Marketplace ↗

Contra ↗

riccardofala@gmail.com ↗

riccardofala@gmail.com ↗

riccardofala@gmail.com ↗

© 2026 Riccardo Fala

London, United Kingdom

UI/UX design · RF Studio