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R.F.

ICCARDO

ALA

Designing digital experiences for complex industries.

I combine UX strategy, visual design and Framer development to turn complex ideas into clear, engaging digital products.

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Coming Soon

James Dawe Portdolio - WIP 🚀

Lightbox Lite & Pro Components

Video Preview - Framer Component ▶️

CMS Lightbox Gallery 🖼️

Coming Soon

Framer Agents Hackathon submission 🎾

James Dawe Portdolio - WIP 🚀

CMS Lightbox Gallery 🖼️

Lightbox Lite & Pro Components

Coming Soon

Video Preview - Framer Component ▶️

Framer Agents Hackathon submission 🎾

Download

Case Studies 2025/2026 📖

Live

Mark Cocksedge

Hackney Tennis Stringer

Selected work across products, platforms and websites.

Design

From enterprise systems to independent Framer projects, I design clear digital experiences that balance user needs, business goals and visual quality.

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Creating intuitive digital products for complex industries.

That's me

I’m a UI/UX and Product Designer with over 18 years of experience across healthcare, financial services and enterprise products. I turn complex requirements into clear, intuitive digital experiences.

My work covers UX strategy, information architecture, interface design and design systems, from early concepts through to polished, developer-ready Figma files.

I work closely with product managers, developers and stakeholders to create practical, scalable solutions that support both user needs and business goals.

Website packages with clear starting prices

Packages

Choose a starting point for your project. Final pricing depends on the scope, content and functionality required.

Book a free 30-minute introductory call.

Single-page website

From £1,800

A focused Framer website built around one clear business goal.

DISCUSS YOUR PROJECT

One page with multiple sections

2-3 week turnaround

Strategy and page structure

Custom design and Framer developmentent

Responsive across all devices

Motion and interactions

Basic SEO setup

Complete website

From £4,000

A flexible Framer website for established businesses, portfolios and growing brands.

DISCUSS YOUR PROJECT

Up to 10 custom pages

4-6 week turnaround

Strategy and information architecture

Custom design and Framer development

CMS setup and reusable components

Motion and interactions

Basic SEO setup

Need something larger or more complex?

Get in touch for a custom proposal.

UI/UX Design
Product Design
Design System
Interaction Design
Prototyping
Framer Design & Development

Have a project in mind?

Idea

Have an idea, a website in progress or a product that needs a clearer direction? Tell me what you’re working on and where you need support.

Designing digital experiences for complex industries.

Coming Soon

Download

Live

Selected work across products, platforms and websites.

Creating intuitive digital products for complex industries.

Website packages with clear starting prices

Single-page website

From £1,800

Complete website

From £4,000

Need something larger or more complex?

UI/UX Design

Product Design

Design System

Interaction Design

Prototyping

Framer Design & Development

Have a project in mind?

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