ICCARDO

ALA

Studio

Designing digital experiences for complex industries.

I combine UX strategy, visual design and Framer development to turn complex ideas into clear, engaging digital products.

Contact

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Mark Cocksedge

Hackney Tennis Stringer

Framer Components

James Dawe

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Case Studies 2025/2026

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WIP

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WIP

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Design

Selected work across products, platforms and websites.

Design

From enterprise systems to independent Framer projects, I design clear digital experiences that balance user needs, business goals and visual quality.

Work with me

`About`

Creating intuitive digital products for complex industries.

About

I’m a UI/UX and Product Designer with over 18 years of experience across healthcare, financial services and enterprise products. I turn complex requirements into clear, intuitive digital experiences.

My work covers UX strategy, information architecture, interface design and design systems, from early concepts through to polished, developer-ready Figma files.

I work closely with product managers, developers and stakeholders to create practical, scalable solutions that support both user needs and business goals.

Services

Website packages with clear starting prices

Services

Choose a starting point for your project. Final pricing depends on the scope, content and functionality required.

Book a free 30-minute introductory call.

Starter

From £1,500

A focused Framer website built around one clear business goal.

Book a Call

One page with multiple sections

2-3 week delivery

Content and page structure

Custom design and Framer development

Responsive across all devices

Motion and interactions

Basic SEO setup

Portfolio or business

From £3,500

A flexible Framer website for established businesses, portfolios and growing brands.

Book a Call

Up to 5 custom pages

4-6 week delivery

Strategy and information architecture

Custom design and Framer development

CMS setup and reusable components

Motion and interactions

Basic SEO setup

Need something larger or more complex?

From £6,000

For larger websites, complex CMS structures, custom components and advanced interactions.

Discuss your project

UI/UX Design
Product Design
Design System
Interaction Design
Prototyping
Framer Design & Development

FAQt

Frequently Asked Questions

FAQ

A few things you may want to know before starting a project.

What is included in a website project?

Every project includes custom design, responsive Framer development, motion and interactions, basic SEO setup and support through launch. The exact pages, features and deliverables are agreed before the project begins.

Open

How long does a project take?

A one-page website usually takes 2–3 weeks. Larger portfolio or business websites usually take 4–6 weeks. More complex projects are planned around their scope and requirements.

Open

How do payments work?

Projects are usually split into two payments: a 50% deposit to secure the project and the remaining 50% before launch. Payments are made by bank transfer following an invoice. Larger projects can be divided into agreed milestones.

Open

Do you only build websites in Framer?

Framer is my main platform because it combines custom design, responsive development, CMS and motion in one system. I can also create custom React components when a project needs functionality beyond Framer’s native features.

Open

What do I need to provide?

Yes. Your website will be built so you can update text, images and CMS content directly in Framer. You’ll also receive a handover showing you how to manage the site.

Open

How many revisions are included?

Two rounds of revisions are included at the agreed design stages. Additional revisions or changes outside the original scope can be added separately.

Open

Can I update the website myself?

Yes. Your website will be built so you can update text, images and CMS content directly in Framer. You’ll also receive a handover showing you how to manage the site.

Open

What happens after launch?

I’ll make sure the website is working correctly and help with the final handover. Ongoing updates, new pages and additional support are available separately when needed.

Open

Are hosting and domain costs included?

Framer hosting, domain registration and any third-party subscriptions are paid directly by you and are not included in the project fee. I can help connect and configure them before launch.

Open

What is included in a website project?

Open

How long does a project take?

A one-page website usually takes 2–3 weeks. Larger portfolio or business websites usually take 4–6 weeks. More complex projects are planned around their scope and requirements.

Open

How do payments work?

Open

Do you only build websites in Framer?

Open

What do I need to provide?

Yes. Your website will be built so you can update text, images and CMS content directly in Framer. You’ll also receive a handover showing you how to manage the site.

Open

How many revisions are included?

Two rounds of revisions are included at the agreed design stages. Additional revisions or changes outside the original scope can be added separately.

Open

Can I update the website myself?

Yes. Your website will be built so you can update text, images and CMS content directly in Framer. You’ll also receive a handover showing you how to manage the site.

Open

What happens after launch?

I’ll make sure the website is working correctly and help with the final handover. Ongoing updates, new pages and additional support are available separately when needed.

Open

Are hosting and domain costs included?

Framer hosting, domain registration and any third-party subscriptions are paid directly by you and are not included in the project fee. I can help connect and configure them before launch.

Open

Contact

Have a project in mind?

Contact

Have an idea, a website in progress or a product that needs a clearer direction? Tell me what you’re working on and where you need support.

riccardofala@gmail.com