Availability

Independent UI/UX designer, bringing websites and digital experiences to life through design and interaction.

Riccardo FalaUI/UX design · London
Scroll to untangle000%

(02)

(02)

About

About

I design products by simplifying complex systems and turning them into clear, usable experiences.

SpecRiccardo Fala

Italian, based in London. I work where things get complicated, and leave them clear.

Clinical trials, payments, legal research, healthcare: the work is rarely simple, and it shouldn't feel that way to the people using it. I map the system before I design the screen, the flows, the content, the rules, the people behind it, then shape it into interfaces that read at a glance.

I prototype early and stay close to the developers who ship it. Under the RF Studio name I also design and build websites for artists and businesses, and make Framer components for the Marketplace. More and more, the work runs end to end: idea, interface, build, launch.

I also run design evaluations for AI teams: generated websites, interfaces and presentations, compared side by side against agreed criteria. Clear scores, specific notes on hierarchy, type, layout and behaviour, and practical feedback on what to fix.

01BasedLondon, by way of Italy
02DisciplineUI/UX design, design systems, service design
03SectorsFintech, pharma, healthcare, legal, AI
04NowSenior UI/UX Designer · AI reviewer
05AlsoRF Studio: websites and Framer components
06ToolsFigma, Framer, Sketch, HTML/CSS, AI-assisted React

(02.1)

(02.1)

How I work

How I work

01 / 04Map

System before screen

Map the journeys, content and constraints first. The interface comes out of the structure.

Journey mapsContent modelsRules
02 / 04Order

Structure before style

Hierarchy, order and naming decide whether people get lost. Visual craft makes it feel right.

HierarchyIANaming
03 / 04Repeat

Components, not pages

Solve a pattern once, make it flexible, use it everywhere. Teams keep it consistent.

VariantsTokensLibraries
04 / 04Ship

Close to the build

Real content in wireframes, dev-ready files, and I ship my own products too.

Dev modeFramerReact

(02.2)

Experience

One habit across every sector: making things clear.

One habit across every sector: making things clear.

  1. 2024 —Product strategy/Brand/Framer build/AI design evaluator & reviewerOwn products
  2. 2021–26Design systems/Regulated content/HCP & patient journeys/Touch-screen kiosksPharma · Health
  3. 2020–21Design leadership/Learning platform/Accessibility/Content designCharity
  4. 2017–19Service design/B2B payment journeys/Stakeholder workshopsFintech
  5. 2013–16Information architecture/Search UX/Prototyping/ResearchLegal
  6. 2007–13UI design/Editorial web/HTML & CSSMedia
(03) RF Studio

Websites and Framer components.

My studio side. I design and build Framer websites, and sell the components I make along the way.

11 listings, 115 followers on Framer

01 — Websites

Framer sites, designed and built.

From first sketch to live site: design, CMS, SEO and launch, all by one person. A recent one: photographer Mark Cocksedge.

markcocksedge.co.uk ↗
Mark CocksedgeClient site
02 — Components

Ready-made parts for your site.

Lightboxes, case-study modals, download cards and video players. Built for real projects, then packaged so anyone can drop them in.

Collage Spread ↗Free
03 — Media

Players that feel native.

Video previews with custom controls and a progress bar in your brand colour, set up from Framer’s panel.

Video Preview ↗$9
04 — Built properly

Real controls, clean code.

Property controls, CMS support and responsive layouts. Every component runs on a live site before it goes on sale.

Lightbox Pro ↗$5
Next

Need a website, or just the parts?

RF Studio

(04)

Contact

Got a complicated product? Good.

Got a complicated product? Good.

Got a complicated product? Good.

01 / 04Press Enter ↵

Add your name to continue.

riccardofala@gmail.com
riccardofala@gmail.com
riccardofala@gmail.com

© 2026 Riccardo Fala

London, UK

UI/UX design · RF Studio