ICCARDO

ALA

Studio

Designing digital experiences for complex industries.

I combine UX strategy, visual design and Framer development to turn complex ideas into clear, engaging digital products.

Contact

VIEW PROJECTS

Book a Call

Projects

Mark Cocksedge

Hackney Tennis Stringer

Framer Components

James Dawe

Mark Cocksedge

Framer Components

Hackney Tennis Stringer

James Dawe

Download

Case Studies 2025/2026

Coming Soon

WIP

Coming Soon

WIP

Coming Soon

Design

Selected work across products, platforms and websites.

Design

From enterprise systems to independent Framer projects, I design clear digital experiences that balance user needs, business goals and visual quality.

Work with me

`About`

Creating intuitive digital products for complex industries.

About

I’m a UI/UX and Product Designer with over 18 years of experience across healthcare, financial services and enterprise products. I turn complex requirements into clear, intuitive digital experiences.

My work covers UX strategy, information architecture, interface design and design systems, from early concepts through to polished, developer-ready Figma files.

I work closely with product managers, developers and stakeholders to create practical, scalable solutions that support both user needs and business goals.

Pricing

Website packages with clear starting prices

Pricing

Choose a starting point for your project. Final pricing depends on the scope, content and functionality required.

Book a 30-minute introductory call.

01 Modern

From £1,500

A focused Framer website built around one clear business goal.

Book a Call

One page with multiple sections

2-3 week delivery

Content and page structure

Custom design and Framer development

Responsive across all devices

Motion and interactions

Basic SEO setup

01 Modern

From £1,500

02 Business

From £3,500

A flexible Framer website for established businesses, portfolios and growing brands.

Book a Call

Up to 5 custom pages

4-6 week delivery

Strategy and information architecture

Custom design and Framer development

CMS setup and reusable components

Motion and interactions

Basic SEO setup

02 Business

From £3,500

03 Premium

From £8,000

For larger websites, complex CMS structures, custom components and advanced interactions.

Book a Call

Up to 10 custom pages

8-10 week delivery

Strategy and information architecture

Bespoke design and Framer development

Advanced CMS architecture

Custom components and integrations

Advanced motion and interactions

SEO and analytics setup

03 Premium

From £8,000

Booking projects for October 2026

UI/UX Design
Product Design
Design System
Interaction Design
Prototyping
Framer Design & Development

FAQ

Frequently Asked Questions

FAQ

A few things you may want to know before starting a project.

What is included in a website project?

Every project includes custom design, responsive Framer development, motion and interactions, basic SEO setup and support through launch. The exact pages, features and deliverables are agreed before the project begins.

How long does a project take?

A one-page website usually takes 2-3 weeks. Larger portfolio or business websites usually take 4-6 weeks. More complex projects are planned around their scope and requirements.

How do payments work?

Projects are usually split into two payments: a 50% deposit to secure the project and the remaining 50% before launch. Payments are made by bank transfer following an invoice. Larger projects can be divided into agreed milestones.

Do you only build websites in Framer?

Framer is my main platform because it combines custom design, responsive development, CMS and motion in one system. I can also create custom React components when a project needs functionality beyond Framer’s native features.

What do I need to provide?

You’ll need to provide the final text, images, logo and any existing brand guidelines. I can help organise your content and page structure. Copywriting, photography and branding can also be added to the project if needed.

How many revisions are included?

Two rounds of revisions are included at the agreed design stages. Additional revisions or changes outside the original scope can be added separately.

Can I update the website myself?

Yes. Your website will be built so you can update text, images and CMS content directly in Framer. You’ll also receive a handover showing you how to manage the site.

What happens after launch?

I’ll make sure the website is working correctly and help with the final handover. Ongoing updates, new pages and additional support are available separately when needed.

Are hosting and domain costs included?

Framer hosting, domain registration and any third-party subscriptions are paid directly by you and are not included in the project fee. I can help connect and configure them before launch.

What is included in a website project?

How long does a project take?

A one-page website usually takes 2-3 weeks. Larger portfolio or business websites usually take 4-6 weeks. More complex projects are planned around their scope and requirements.

How do payments work?

Do you only build websites in Framer?

What do I need to provide?

How many revisions are included?

Two rounds of revisions are included at the agreed design stages. Additional revisions or changes outside the original scope can be added separately.

Can I update the website myself?

Yes. Your website will be built so you can update text, images and CMS content directly in Framer. You’ll also receive a handover showing you how to manage the site.

What happens after launch?

I’ll make sure the website is working correctly and help with the final handover. Ongoing updates, new pages and additional support are available separately when needed.

Are hosting and domain costs included?

Framer hosting, domain registration and any third-party subscriptions are paid directly by you and are not included in the project fee. I can help connect and configure them before launch.

Contact

Have a project in mind?

Contact

Have an idea, a website in progress or a product that needs a clearer direction? Tell me what you’re working on and where you need support.

riccardofala@gmail.com